PR 101 Lesson #123 Pay Attention
I preach to my clients that the first foray they need to make into social media is blogging. It is the surest, most effective way to drive traffic to a website, which eventually leads to increased...
View ArticlePR 101 – Lesson 60 – Social Media Does Have Rules
There’s no crying in baseball and no rules in a knife fight. But social media does have rules. Don’t know what they are or you don’t believe me? Well, read on. Remember, social media is all about...
View ArticlePR 101 – Weekly Rant #19 – There Is Still So Much Resistance to Social Media
So, I get a request from a frustrated marketing guy at a medium-sized company for some information on how to integrate social media into a campaign. I call the guy and we talk for bit. After getting...
View ArticlePR 101 – Weekly Rant #18 Good Writing Is the Most Important Part of Social Media
I have been a writer since I was five-years-old. My first piece was entitled “The Eagle That Had Acrophobia.” It was the first writing assignment I was ever given. It came from my kindergarten teacher...
View ArticlePR 101 – Lesson 58 – My Awakening
I am presenting at a session on social media Saturday at a conference sponsored by the Public Relations Student Society of America at the University of Wisconsin – Whitewater. I am looking forward to...
View ArticlePR 101 Weekly Rant #16 Push versus Pull Marketing or why no long likes to be...
When I was a kid I was a huge circus fan. So much so that when I was nine-years-old, I got up at 4 a.m. to water the elephants that had arrived with a traveling circus which came to my small town in...
View ArticlePR 101 – Lesson 54 – Why You Should Combine Traditional Public Relations....
I spent 26 years as a working reporter. In that time, I dealt with a lot of traditional public relations and marketing pitches. Social media didn’t exist. While I was on the receiving end of many...
View ArticlePR 101 – Lesson 52 – March 8, 2010 Now it’s time to actually do some social...
You’ve decided it’s time to dip a toe or more into the social media pool. You know the Internet can be a very unforgiving place. You want to make sure you are going to do it right. It’s time to hire...
View ArticlePR 101 – Lesson 51 – Choosing a Social Media Agency March 1, 2010
When I first met my doctor almost 30 years, I walked into his office, sat down and asked him: “so, what was your grade in anatomy?” He laughed. I asked the question again. He saw I was serious. He...
View ArticlePR 101 – Lesson 50 – Another blog on social media etiquette
Since posting the very popular rant last Wednesday on there being too many social media sites, I have had some requests for a post on what is proper social media etiquette. I wrote on the same subject...
View ArticlePR 101 – Weekly Rant #9 – Enough With The Invitations Already
I am one of the most active social media users I know. I have more than 5,000 LinkedIn connections, more than 8,000 Twitter followers, about 500 Facebook followers and over 100 on YouTube. I blog...
View ArticlePR 101 – Lesson 48 – More On Social Media and Job Hunting
The latest statistics from the U.S. Department of Labor estimate the current unemployment rate at 9.7 percent. That’s 9.3 million people who are unemployed. Globally, it is estimated by the United...
View ArticlePR 101 – Lesson 47 – The State of the Media in 2010
Print publications are still a viable way to spread the news, a trio of business editors said last week. Print is still a vital to tell people what’s going, the three argued in a panel discussion held...
View ArticlePR 101 – Lesson 45 – So you need more reasons to convince your boss or client...
Okay, social media scares many C-suite people. That’s no surprise. Because if you are honest when you present, you should make them realize that using social media means acknowledging they don’t have...
View ArticlePR 101 – Lesson 44 – Selling Social Media
So, you review your new client’s needs and decide social media is the best course. Or, you are pitching a potential client and feel using social media would be the most effective way to meet their...
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PR 101 – Lesson 42 – Do magazine publishers even know the web exists?
This is the headline from the Dec. 11, 2009 crainsnewyork.com online business magazine: “367 magazines shuttered in 2009.” The article goes on to report that: “As bad as the news is, the pace of...
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PR 101 – My Thoughts on marketing, public relations and marketing
Welcome to the second part of Public Relations 101. This Wednesday blog is where I will be giving you my opinion on various marketing communications efforts. I see my Monday blog as a kind of primer...
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PR 101 – Lesson 41 – The Don’ts of Social Media
I read a story the other day from the online Kansas City InfoZine about how easy it is to trick Facebook members into revealing personal information. This is a hacker’s dream. IT security and data...
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PR 101 – Lesson 40 – Facebook and all that – when it comes to job hunting
I have to make an admission right up front this week’s blog about job hunting: I am torn about Facebook and its effectiveness. I am not sure whether the largest social media site on Earth – 350...
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PR 101 – Lesson 39 – How you should use that social media life jacket to get...
So, last week we talked about using social media to find a job. Here’s the second part of that. I have been asked two questions on using social media in job hunting. In the first one, the writer said...
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