PR 101 – Lesson 27 – You Don’t Mess Around with Social Media
There’s a song by the late Jim Croce where the refrain goes: “You don’t tug on Superman’s cape. “You don’t spit into the wind. “You don’t pull the mask off the old Lone Ranger “And you don’t mess...
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PR 101 – Lesson 29 – Learning and Actually Using Social Media
The number and kind of social media applications keeps growing. Image courtesy of Share Media In the seven months I have been writing this blog, I have had much to say about social media and its...
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PR 101 – Lesson 32 – Using Social Media In Your Business
To run a successful marketing campaign in the first part of the 21st century means using social media. It’s a fact of business life. It is one that scares a lot of chief marketing officers and their...
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PR 101 – Lesson 33 – Using social media in a corporate setting
NOTE: Before we get started, I would like to invite you to join myself and five other social media experts to listen to our Blog Talk Radio show Wednesday at 8 p.m. (GMT -6). We will talk about social...
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PR 101 – Lesson 34 – Oh Lord, there are so many social media platforms. Which...
Note: The blog talk radio show scheduled for tonight has been canceled. Note Two: Because of a fight with my ISP, I am no longer sending group emails alerts about the latest blog. So, if you know...
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PR 101 – Lesson 38 – Social media might just be your job search life jacket.
As all of you I am sure have seen, I am very active on social media. A key part of social media is connecting with people. In the last three months or so, I have seen an increase in the number of my...
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PR 101 – Lesson 39 – How you should use that social media life jacket to get...
So, last week we talked about using social media to find a job. Here’s the second part of that. I have been asked two questions on using social media in job hunting. In the first one, the writer said...
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PR 101 – Lesson 40 – Facebook and all that – when it comes to job hunting
I have to make an admission right up front this week’s blog about job hunting: I am torn about Facebook and its effectiveness. I am not sure whether the largest social media site on Earth – 350...
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PR 101 – Lesson 41 – The Don’ts of Social Media
I read a story the other day from the online Kansas City InfoZine about how easy it is to trick Facebook members into revealing personal information. This is a hacker’s dream. IT security and data...
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PR 101 – My Thoughts on marketing, public relations and marketing
Welcome to the second part of Public Relations 101. This Wednesday blog is where I will be giving you my opinion on various marketing communications efforts. I see my Monday blog as a kind of primer...
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PR 101 – Lesson 42 – Do magazine publishers even know the web exists?
This is the headline from the Dec. 11, 2009 crainsnewyork.com online business magazine: “367 magazines shuttered in 2009.” The article goes on to report that: “As bad as the news is, the pace of...
View ArticlePR 101 – Lesson 44 – Selling Social Media
So, you review your new client’s needs and decide social media is the best course. Or, you are pitching a potential client and feel using social media would be the most effective way to meet their...
View ArticlePR 101 – Lesson 45 – So you need more reasons to convince your boss or client...
Okay, social media scares many C-suite people. That’s no surprise. Because if you are honest when you present, you should make them realize that using social media means acknowledging they don’t have...
View ArticlePR 101 – Lesson 47 – The State of the Media in 2010
Print publications are still a viable way to spread the news, a trio of business editors said last week. Print is still a vital to tell people what’s going, the three argued in a panel discussion held...
View ArticlePR 101 – Lesson 48 – More On Social Media and Job Hunting
The latest statistics from the U.S. Department of Labor estimate the current unemployment rate at 9.7 percent. That’s 9.3 million people who are unemployed. Globally, it is estimated by the United...
View ArticlePR 101 – Weekly Rant #9 – Enough With The Invitations Already
I am one of the most active social media users I know. I have more than 5,000 LinkedIn connections, more than 8,000 Twitter followers, about 500 Facebook followers and over 100 on YouTube. I blog...
View ArticlePR 101 – Lesson 50 – Another blog on social media etiquette
Since posting the very popular rant last Wednesday on there being too many social media sites, I have had some requests for a post on what is proper social media etiquette. I wrote on the same subject...
View ArticlePR 101 – Lesson 51 – Choosing a Social Media Agency March 1, 2010
When I first met my doctor almost 30 years, I walked into his office, sat down and asked him: “so, what was your grade in anatomy?” He laughed. I asked the question again. He saw I was serious. He...
View ArticlePR 101 – Lesson 52 – March 8, 2010 Now it’s time to actually do some social...
You’ve decided it’s time to dip a toe or more into the social media pool. You know the Internet can be a very unforgiving place. You want to make sure you are going to do it right. It’s time to hire...
View ArticlePR 101 – Lesson 54 – Why You Should Combine Traditional Public Relations....
I spent 26 years as a working reporter. In that time, I dealt with a lot of traditional public relations and marketing pitches. Social media didn’t exist. While I was on the receiving end of many...
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